Trend? Chabad rabbis make their own (kosher) wine

Thursday, March 17, 2016
by dan pine, j. staff        

Tenenbaum didn’t start out making wine as a major business venture either, but it sure ended up that way.

Now on its third vintage of zinfandel, his Cuvée Chabad label is distributed worldwide by Covenant, a prestigious kosher wine operation based in Berkeley. (Covenant,  Hagafen Cellars in Napa and Four Gates Winery in Santa Cruz are the only commercial kosher wineries in Northern California.)

A six-bottle case of Tenenbaum’s wine will set a customer back $216. A 12-bottle case is $432 (with free delivery). Proceeds support Chabad of Napa programs.

Tenenbaum is the dean of Bay Area winemaking rabbis. He was the first to give it a try nearly 10 years ago, soon after he arrived in Napa Valley at the age of 28 to establish the valley’s first Chabad center.

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